If you are a business owner, you may have heard about how vital search engine optimization (SEO) is. But how can it help fast-track your business’s growth, get more customers, and make a difference to your bottom line?
In more simple terms: Why do SEO?
1. It increases your organic share of voice
Có một ước tính 3.5 billion searches on Google each day. To tap into this audience, you’ll need to do SEO.
One of the key benefits of SEO is increasing your organic chia sẻ tiếng nói (SOV). More organic SOV means more traffic, leads, and revenue for your business.
It also means more market share in your industry. We can see from the graph below that there is a strong relationship between SOV and market share.
At Ahrefs, we calculate organic SOV by dividing the traffic to the site by the total search traffic for all keywords.
In other words, if you only track one keyword and the top 10 positions are occupied by pages of your website, your SOV is 100%.
So how can you measure organic SOV?
We first need to create a new project in Ahrefs’ Xếp hạng theo dõi and add our keywords for the website we want to track.
Once you have added a new project and added your keywords, you can go to the dashboard and check your SOV.
It should look something like this:
If you click through the SOV on the dashboard, you can look at your competitor’s SOV compared to your SOV.
If no competitors are showing in your dashboard, you can change that by:
- Đi vào Cài đặt.
- Nhấp vào Đối thủ cạnh tranh tab.
- Bấm vào + Add competitor.
Enter your competitors manually or press the + to add them from the list below that shows the keyword intersection.
Once you are happy, click the Lưu button and return to the dashboard. You should now be able to compare your competitor’s SOV against your website’s SOV.
SỰ GIỚI THIỆU
Check out Michal Pecánek’s article on SOV to get a detailed guide on how to measure SOV.
2. It’s less intrusive than other types of marketing
Intrusive marketing is annoying.
It may seem obvious. But when our lives are full of adverts, cold calls, and emails from random people trying to sell you their products all the time, it’s very advantageous to be an inbound marketing channel.
SEO targets people who are actively searching for your services or products.
Because of this, it’s excellent at converting—all you need to do is focus on what they are searching for.
You can find what your customers are searching for using Ahrefs’ Trình khám phá từ khóa.
Enter a relevant topic and go to the Điều khoản phù hợp report. Here, you’ll see many topics your customers are searching for, which you can target.
You can search, discover, and analyze keywords using our very own Ahrefs’ Keywords Explorer.
SỰ GIỚI THIỆU
If you want to learn how to find, analyze, target, and prioritize keywords, check out our hướng dẫn nghiên cứu từ khóa cho người mới bắt đầu.
3. It’s long term
SEO is not just for Christmas.
Trong tất cả các, 45.6% of SEOs say SEO takes about three to six months. It may seem like a long time for the channel to work, but SEO is a long-term marketing channel where growth typically compounds over time. In other words, if you put the time and effort into SEO, the results will likely be well worth it.
Looking at Ahrefs’ organic traffic graph, most of our rapid growth occurred in the last year or so when our traffic started to compound.
Google’s algorithm updates mean that your website’s traffic will fluctuate. But as you can see from the graph, it’s a positive trend in the long term.
Over time, you should be able to rely on SEO to bring in a constant stream of traffic to your site.
When we asked ~4,300 SEOs how long SEO takes, they gave a variety of responses. But only 16.2% of SEOs said that SEO takes between one and three months.
I agree with the majority of SEOs here. But I would add a qualifier—that it depends on the type of website you are working on.
For example, if you set up a brand-new website, it will have little to no authority. This is because it will have no links pointing to it and will probably have minimal content on the site.
These elements are just some indicators or ways in which Google judges your website’s authority and decides which top results should be on its SERPs.
SỰ GIỚI THIỆU
If you are improving the SEO of a website that’s been around for a few years, then the SEO will likely take effect faster. This is based on my experience, but you may get different results with your website.
4. Tiết kiệm chi phí
Unlike paying for PPC, organic search traffic is free.
If Ahrefs used PPC to pay for its organic traffic, Ahrefs’ Trình khám phá trang web estimates it would cost an eye-watering $2.3 million per month or $27.6 million per year.
You can see from this example why improving SEO and increasing your organic traffic can be a highly valuable investment for your business.
Getting started with SEO doesn’t always mean you have to spend a lot, either. If you are willing to learn about Khái niệm cơ bản về SEO, you can do a lot of the work yourself to bring costs down.
SỰ GIỚI THIỆU
When it comes to tools, you don’t have to spend a lot when you are starting out. You can use Công cụ quản trị trang web của Ahrefs for auditing your site and our công cụ SEO miễn phí to optimize it further.
It’s always on—24/7
Unlike paid marketing, SEO is always on. It continues to work for you while you are asleep.
You’ll get more overall value from SEO than other marketing channels. It doesn’t cost any extra to have it running all the time.
Another benefit is that once your website is established with good rankings, SEO will maintain them over time and drive consistent traffic to your website.
The only thing that can stop this is if there is a serious technical issue with your site or you have fallen foul of Google’s search guidelines.
Reduce your dependency on PPC
It’s easy for a business to rely on tiếp thị trả tiền cho mỗi lần nhấp chuột (PPC), but it can be expensive to maintain this marketing strategy.
SEO can help you change this.
Once you have some important keywords ranking number #1 on Google, you can consider turning off some of your PPC marketing, which could result in significant savings for your business.
5. It improves user experience
Many people have high expectations for websites these days. They expect them to be clear, intuitive, and lightning-fast.
When websites don’t work as people expect, they get frustrated. And if they have a bad experience, this can create a negative perception of the brand.
To do well in SEO, you’ll need to provide your visitors with the tốt possible user experience.
But how can you optimize for user experience in SEO?
SEOs typically divide user experience issues into three categories:
- Tốc độ trang web
- Các trang web cốt lõi
- Tối ưu hóa tại chỗ
Hãy xem xét kỹ hơn.
Tốc độ trang web
Site speed is one of the most critical factors for your visitors. If your website is slow to use, visitors will likely leave your site and probably not return.
Vài năm trước, Google tested 900,000 websites worldwide. It reported that 53% of people would leave a website if it took three seconds or more to load.
LƯU Ý PHỤ.
Google has suggested that improving site speed just by one second can help boost your conversion rate by 27%.
To test your site speed, you can use a tool like webpagespeedtest.org. Let’s take a look at Ahrefs speed metrics using this tool.
We can see above that the speed index is under three seconds for Ahrefs. If your website loads in more than three seconds, then you may want to consider speeding up your website.
SỰ GIỚI THIỆU
If you use WordPress, check out our guide on how to speed up WordPress.
Các trang web cốt lõi
Các trang web cốt lõi are Google’s quality signals it introduced to quantify the user experience of your website.
Đó là:
- Sơn nội dung lớn nhất (LCP) – For load performance.
- Độ trễ đầu vào đầu tiên (FID) – For visual stability.
- Thay đổi bố cục tích lũy (CLS) – For interactivity.
Here’s what Google classifies as good and bad scores for these metrics.
| tốt | Cần cải thiện | Tệ | |
|---|---|---|---|
| LCP | <=2.5 giây | <=4 giây | > 4 giây |
| FID | <= 100ms | <= 300ms | > 300ms |
| CLS | <= 0.1 | <= 0.25 | > 0.25 |
Defining metrics for user experience is a benefit, as website owners can know chính xác how their websites perform against Google’s expectations.
Monitoring Core Web Vitals and site performance may sound technical, but you can keep an eye on them using Ahrefs’ Kiểm toán trang web.
For example, here’s a screenshot from the HIỆU QUẢ dashboard highlighting two issues with CLS and LCP.
As you can see from the above, Kiểm toán trang web automatically identifies all low-performing pages for you.
Tối ưu hóa trên trang
Tối ưu hóa trên trang is another area of SEO that can help benefit your website. With on-page optimization, SEOs critically examine your website and audit it for any issues that may impact the user experience.
A good example of on-page optimization is adding subheadings, or heading tags, to your articles. Adding subheadings makes your content easier to read by establishing a visual hierarchy.
On-page optimization is less quantifiable than Core Web Vitals, but spending time on it will pay dividends for your website in the long run.
Ahrefs ' Kiểm toán trang web can monitor headings, image văn bản thay thế, liên kết nội bộ, and other on-page optimization factors.
Here’s an example of a scheduled report you can get for heading optimization opportunities.
You can use this report to identify many improvement opportunities for your website.
6. It puts your store online
If your business has a physical store, you can add it to a Hồ sơ doanh nghiệp trên Google miễn phí.
Adding your business to Google’s business listings means you will appear on Google Maps when someone searches for your business or related keywords.
It’s a great way to highlight your business locally. For some businesses focused on local trade, this listing can be one of their most crucial organic search assets.
It also gives you a helpful way to communicate your business hours and opening times to your customers—something they will appreciate.
By having a solid organic presence and utilizing tools such as Google Business Profile, you can be sure that your online business will pick up sales even when you can’t open your physical store.
So how do you set up your own Google Business Profile listing?
Thiết lập một Hồ sơ doanh nghiệp trên Google is straightforward and a three-step process.
- Claim your business profile
- Thêm giờ làm việc và thông tin chi tiết của bạn
- Quản lý hồ sơ của bạn, chia sẻ mọi thông tin cập nhật về doanh nghiệp và trả lời đánh giá của khách hàng
Once you have done this, you can monitor your business profile’s performance with the built-in analytics.
Using a Google Business Profile allows you to discover how people are searching for your website and helps you to understand how your business connects with customers online.
7. Xây dựng niềm tin
Building trust with customers is just as important online as it is offline. You wouldn’t buy something from a physical shop if the shop was run-down and the service was poor.
Điều tương tự cũng áp dụng cho các trang web.
Your website should be fully operational and perform well in search engines. It should be secure and provide a great user experience to your customers.
Having good SEO on your website shows you’re an authority in your industry. It shows you have the information and expertise customers are looking for.
It also means searchers will click on your website in the results because it is more prominent than your competitors—you will get the customers, and they won’t.
The bottom line here is that by improving your website’s SEO, more visitors will trust your brand, which will drive more traffic and sales.
Tìm hiểu thêm
Now you know the key benefits of SEO, you may want to start learning about it in more detail.
I’ve collected some helpful resources below to help you get started, so you can learn about SEO and start to reap the benefits:
- The Ahrefs Academy – Browse all our top video tutorials.
- Beginner’s SEO Guide – Start here if you are new to SEO and want to read more about it.
- Viết blog cho doanh nghiệp – If you own a business, you must check out Tim Soulo’s video course.
- Ahrefs’ YouTube Channel – Sam Oh’s videos are the best SEO videos (remember to like and subscribe!).
Nguồn từ Ahrefs
Tuyên bố miễn trừ trách nhiệm: Thông tin nêu trên được cung cấp bởi Ahrefs độc lập với Cooig.com. Cooig.com không tuyên bố và bảo đảm về chất lượng và độ tin cậy của người bán và sản phẩm.
