Author name: sgkinc.com

Social media and ecommerce are two of the biggest forces shaping today’s retail landscape, and as they continue evolving at pace, they are becoming increasingly intertwined. It’s a trend being driven by several factors, including social media’s popularity, increased usage of mobile devices for shopping, and the changing preferences of consumers, specifically younger generations like Gen Z.

Let your brand tell a story with deep product storytelling. See how you can link IRL shopping with product info online, which can be media-rich, immersive, and go beyond basic product specs.

The future of retail will be defined by the connected experience, where customers can seamlessly transition between physical and digital environments. Emerging technologies such as AR, VR, and AI will play a critical role in creating this connected experience by providing personalized and immersive shopping experiences that cater to the individual needs and preferences of each customer.

Mwaka wa 2023 ulishuhudia hatua muhimu katika nyanja ya matumizi ya kimataifa ya mtandaoni ambayo mkondo sasa ulichangia 20% ya shughuli za jumla za rejareja (takriban 10% kwa FMCG).

Katika muundo unaoendelea kubadilika wa uuzaji, kuna jambo ambalo linabaki mara kwa mara: msimu. Ni zaidi ya muundo tu; ni mabadiliko ya hila ya hisia, mabadiliko ya mazingira, na kupungua na mtiririko wa tabia ya watumiaji. Msimu si tu nguvu tulivu bali ni zana inayobadilika na yenye nguvu inayoletwa na mashirika ya ufahamu.

Across a wealth of industries – including retail, health, sport, and gaming – the use of artificial intelligence is progressing, leaving anyone following its developments eager to learn more about its application.

From optimizing spend to customizing content, driving design to amplifying decision making, learn how AI marketing is helping marketeers to move at speed.

Over the past few years, sustainability has become a prominent trend due to noticeable climate change and the efforts of the Fridays for Future movement. It has now influenced almost all aspects of life and significantly impacted our lifestyle. The challenges and experiences that society has faced due to the pandemic, war in Europe, inflation, and natural disasters such as those in the Ahr Valley have also contributed to people’s desire for a secure future and a more conscious lifestyle.

Gundua mikakati 5 ambayo chapa za anasa zinatumia kusalia muhimu katika enzi ya kidijitali na kuvutia umakini wa kizazi Z; kutoka VR hadi uendelevu na zaidi.

Gundua mambo matano yanayokinzana ambayo yanaunda mitindo ya tasnia ya urembo ya 2023 na uchunguze mambo mbalimbali ambayo yamechangia mabadiliko haya.