Selling on Amazon can be incredibly lucrative, but success isn’t guaranteed. Many new sellers make the mistake of choosing products based on personal preferences rather than market demand, leading to costly missteps. In this episode of B2B Breakthrough, host Ciara Cristo sits down with Adriana Rangel, PickFu brand ambassador and host of Sellers Podcast en Español, to discuss essential strategies for maximizing success in the competitive Amazon marketplace. From data-driven product selection to multilingual expansion, Adriana shares proven tactics that every seller needs to know.
Table of Contents
The power of data-driven product selection
Winning with long-tail keyword optimization
Building a multi-platform presence for long-term growth
Unlocking the spanish-speaking market for more sales
Final takeaways
The power of data-driven product selection
One of the biggest mistakes new Amazon sellers make is selecting products based on personal interest rather than demand. Adriana Rangel emphasizes that success on Amazon comes from analyzing keyword search volumes and existing competition before choosing a product. Instead of trying to create demand, sellers should focus on products that customers are actively searching for.
To implement this strategy:
- Use tools like Amazon’s keyword research tools and third-party analytics platforms to identify high-search-volume products with moderate competition.
- Look for categories with consistent demand but not an overwhelming number of established brands.
- Validate product potential by analyzing sales trends, reviewing volume, and examining price fluctuations to determine whether the market is viable.
For example, rather than selling a product you like, research products with a high number of searches and low to moderate competition. This approach minimizes risk and increases the chances of generating early sales—essential for building sustainable cash flow.
Winning with long-tail keyword optimization
Competing for broad, highly competitive keywords is expensive and challenging, especially for new sellers. Instead, Adriana suggests focusing on long-tail keywords, which are more specific, less competitive, and signal higher buyer intent.
For instance, instead of targeting “diaper bag,” sellers should optimize for “travel diaper bag with changing pad.” This longer phrase:
- Attracts buyers with a specific need, increasing the likelihood of conversions.
- Reduces advertising costs since broad keywords require higher bids.
- Helps sellers rank faster by targeting multiple related phrases with collective search volume.
New sellers can implement this strategy by:
- Conducting keyword research to find high-intent, niche phrases with lower competition.
- Including long-tail keywords in titles, bullet points, and backend search terms.
- Testing different variations and adjusting listings based on conversion rates and search performance.
By focusing on these highly targeted keywords, sellers can compete more effectively while maximizing their marketing budget.
Building a multi-platform presence for long-term growth
Many Amazon sellers rely solely on Amazon for traffic, but Adriana explains that sellers who drive external traffic to their Amazon listings are rewarded with bonuses and reduced referral fees. This strategy increases sales, enhances brand authority, and provides long-term stability.
Ways to drive external traffic include:
- Google SEO & Blogs: Creating content around common customer questions and linking to Amazon listings.
- Social Media Marketing: Engaging audiences through Instagram, TikTok, and Facebook to showcase product benefits.
- Email Marketing: Building an email list to drive repeat customers and product launches.
Amazon’s 10% Brand Referral Bonus is an added incentive for sellers to bring external traffic. This diversified approach ensures that sellers are not entirely dependent on Amazon’s algorithm for success.
Unlocking the spanish-speaking market for more sales
Over 40 million Spanish speakers in the U.S. represent an untapped opportunity for Amazon sellers. Surprisingly, many sellers overlook this market due to language barriers, leaving a significant gap in product visibility.
Adriana outlines a simple two-step strategy to access Spanish-speaking buyers:
- Backend Keyword Optimization – Adding Spanish keywords in the backend search terms ensures that Amazon recognizes and ranks products for Spanish-speaking customers.
- Proper Listing Translation – Using Amazon’s built-in translation tools to convert product descriptions and bullet points into Spanish enhances trust and conversion rates.
This small change—taking less than 30 minutes to implement—can significantly boost sales. Products with well-optimized Spanish listings rank higher in search results and convert better due to the improved customer experience.
Final takeaways
Amazon success requires more than just a good product—it demands a strategic approach. Adriana Rangel’s insights highlight the importance of data-driven decision-making, keyword optimization, multi-platform presence, and multilingual expansion. Whether you’re a new seller or looking to scale, implementing these strategies can help you achieve long-term success in the ever-evolving e-commerce landscape.
Key lessons from this episode:
✔ Validate demand before launching products – Let data, not personal preference, guide product selection.
✔ Use long-tail keywords to rank faster – Target specific, high-intent searches for better conversion rates.
✔ Diversify traffic sources – Bring in customers from Google, social media, and blogs to boost sales.
✔ Tap into multilingual markets – Spanish optimization can provide an easy win for expanding audience reach.
By leveraging these strategies, Amazon sellers can avoid costly mistakes, increase visibility, and build a sustainable e-commerce business. Tune in to B2B Breakthrough for more expert insights on scaling your Amazon venture!
