KPMG LLP (KPMG), the US audit, tax and advisory firm, has released the inaugural KPMG American Perspectives Survey which assesses the views of 1,100 adults nationwide to understand their outlook on their personal financial situation and the US economy, spending plans and preferences, as well as attitudes toward the forces shaping their experience in banking, energy, government, automobiles, healthcare and technology.
Among the findings of the wide-ranging study was that only 21% would prefer to purchase an EV—assuming costs and features are equal. Thirty-eight percent prefer a standard gasoline-fueled vehicle, and 34% prefer a hybrid. On the West Coast, hybrid preference climbs to 43%.
The study also found that 60% of consumers want charging in 20 minutes or less—compared to the 41% that auto executives believe. Today, an 80% charge takes 20 to 60 minutes on a fast charger, and 4 to 10 hours on a Level 2 charger, according to the US Department of Transportation (DOT).
According to the study, 58% of consumers are unlikely to pay for hands-free and self-driving capabilities. On the other hand, safety features such as blind spot monitoring and lane keep assist; in vehicle Wi-Fi; and charging station locators with real-time information on availability and pricing of of much greater interest.
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