The past few years have seen a proliferation of vlogs, spanning from high-budget studio productions to low-cost at-home set-ups. A whole host of equipment is used to ensure that high-quality video and audio content is captured to give it more viral potential.
In this article, we will go over the global vlogging camera market, analyzing market size, segment distribution, and prospects for market growth. We will then focus on the must-have vlogging equipment for beginner vloggers that consumer electronics retailers should stock in 2022.
차례
What is vlogging and why is it so popular now?
Global vlogging camera market
Top vlogging equipment for beginners
조명, 카메라, 액션!
What is vlogging and why is it so popular now?
Vlogging, also known as video blogging, is the generation of media content in video format. It features a wide range of content, including daily routines, travel vlogs, family vlogs, video essays, and Q&As shared on popular video-sharing platforms such as YouTube and Tik Tok, or social media platforms such as Facebook Watch and Instagram’s IGTV.
The growth of social media and video-sharing platforms has had an outsize impact on the vlogging industry as the platforms have provided vloggers with an easy and often free way of publishing their content.
Smartphones have also had a significant impact on the vlogging industry because they have democratized participation in media. With just a smartphone in their hands, creative individuals can become viral sensations and use advanced camera technology to create high-quality content without expensive equipment.
Another reason why vlogging has grown in popularity is related to its viability. Because vloggers are now able to generate revenue through advertising revenue-sharing models on video platforms, more people have found it viable to switch to vlogging full-time.
Global vlogging camera market
Mobility Foresights 프로젝트 that there will be increased sales for cameras that are used exclusively for vlogging, with a 22% compound annual growth rate (CAGR) over the 2021–2026 forecast period.
때에 온다 시장 가치, the global vlogging camera market had a value of US$ 486 million in 2020, and it is expected to grow at a CAGR of 18% until 2026.
지리적으로 미국 holds the largest market share (by volume) at 23%, and it is expected to grow to 25–26% by 2025. The top brands within the vlogging camera market include Sony, Canon, and GoPro, particularly because of the high-quality entry-level equipment models they offer.
Top vlogging equipment for beginners
카메라
Digital or DSLR cameras
Because vlogs are primarily about video, 카메라 are the top pieces of gear vloggers need in their arsenal. 디지털 or DSLR 카메라 are the cameras of choice for beginner and professional vloggers alike because they allow the capturing of high-quality video.
Some cameras allow for shooting in low-light conditions, ensuring that whatever time filming is, the vlogger can capture high-resolution video. DSLR 또는 미러리스 cameras may, however, be a little too pricey for beginners on a low budget, making second-hand versions good options.
스마트 폰
스마트 폰 are the cheapest and fastest way into vlogging, and the higher-end versions allow vloggers to capture more sophisticated videos.
Depending on the required set-up, 스마트폰 are probably the best camera option for absolute beginners as they give them a chance to try out different set-ups without committing to one financially. Newer 스마트폰 also have a range of filters and video settings that vloggers can play around with for even more creative videos.
드론
A 무인 비행기 is certainly not a requirement, but if the content is being captured for travel vlogs or if a lot of outdoor settings are used, then this is certainly a must-have for capturing high-quality aerial footage. 카메라 드론 instantly elevate the production value of video content.
광학
Camera or smartphone lenses
스마트 폰 or 카메라 렌즈 are essentially the eye of the camera and come in a range of sizes to capture a range of frames.
Depending on the type of vlog content or the desired effect, vloggers can choose from 줌, prime, standard, 광각, 망원, 매크로및 어안 렌즈.
Lens accessories
Camera lens accessories include a wide range of products that are used along with lenses or to protect them. These include lens caps and 후드, lens mount adapters, ND filters, 청소 키트, and cases.
They are a great investment, whether for smartphone or camera lenses, because repairing or replacing lenses can be very expensive.
오디오
샷건 마이크
샷건 마이크 are directional microphones that pick up sound in the direction they are pointed in, meaning little background noise is picked up. These 마이크 can either be mounted directly on the camera or on adjustable boom stands.
USB 마이크
USB 마이크 offer users the convenience of easy set-up on computers, meaning they do not require additional batteries or charging. USB 마이크 are commonly used for voice-over work or desk set-ups.
Portable audio recorders
If the user wants to maximize both portability and audio quality, then the portable audio recorder is a good option to go for.
These are advanced 녹음기 that capture higher-quality audio. They are used alongside XLR microphones or built-in microphones.
헤드폰
To ensure that perfectly balanced sound is captured on set, it is important to have a pair of 헤드폰 that helps with monitoring audio levels during filming and post-production editing. Versions with plush leatherette cushions or adjustable headbands make for more comfortable listening and a snug fit.
고객 지원
삼각대
삼각대 help to stabilize cameras so that users can maintain their frames for as long as needed. Build quality, sturdiness, and extension height are essential components to look at when purchasing.
Mini tripods
Sometimes the angles that need to be captured are quite low and the devices being used to capture the video are small and lightweight. In these instances, mini tripods are most ideal as they work as compact stabilizers for smaller cameras or mobile phones.
짐발
For users looking to capture high-quality, versatile video content, 짐발 are certainly a must-have. They are handheld stabilizers that keep moving cameras steady while on an axis.
Grip style, build, axis movement, and easy-access buttons are key aspects to consider when purchasing.
조명
Softbox lights
Lighting is a crucial aspect of videography as the quality of the lighting on set affects the overall video quality.
Softbox lights offer lighting that is diffused through a panel to simulate the softness of natural light. These 조명 are popular with beginners as high-quality versions can be found at affordable prices.
링 조명
링 조명 are a popular and essential lighting option for vloggers. They are highly economical while delivering great lighting that simulates daylight and eliminates shadows.
링 조명 are favorites among YouTubers. The set-up typically includes an adjustable mount or a tripod.
기타 액세서리
그린 스크린
그린 스크린 allow vloggers to add interesting and creative visual effects and backgrounds to their videos in post-production. Prices are often determined by the size and quality of the 화면.
백팩
For vloggers who are constantly on the go, 배낭 are the perfect way to transport equipment safely. Backpack versions specifically designed for audio and video equipment offer more secure storage.
Remote shutters
Remote shutters connect via Bluetooth to enable control of the filming device’s shutter release and capture footage remotely. 이 장치들 are extremely useful as they free up the vlogger from having to get up and press “Record” each time.
조명, 카메라, 액션!
Vlogging is here to stay, and the vlogging equipment market will experience an 상승 경향 as a result. To capitalize on this growth, consumer electronics retailers should stock the must-have vlogging equipment that people starting out in vlogging are looking for.
Be a part of the action by updating your product catalog to include the following top vlogging equipment for beginner vloggers:
- Digital or DSLR cameras
- 스마트 폰
- 드론
- Smartphone or camera lenses
- Lens accessories
- 샷건 마이크
- USB 마이크
- Portable audio recorders
- 헤드폰
- 삼각대
- Mini tripods
- 짐발
- Softbox lights
- 링 조명
- 그린 스크린
- 백팩
- Remote shutters
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