SEO often sounds more complicated than it really is. As a small business owner, you can get started for free with a handful of the best tools in the industry.
These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY SEO.
1. 아프리칸
Ahrefs is an essential SEO platform used by over 50,000 companies worldwide.
Many small business owners get started for free with Ahrefs Webmaster Tools which gives them access to Site Explorer and Site Audit.
With these tools, you can:
- Monitor your website’s health
- Know your backlinks
- See what keywords give you traffic
- Track any growth or declines in your SEO performance
If you’re working with an agency or freelancer for SEO, it’s also one of the best ways to monitor what they’re doing and verify the results they’re reporting to you.
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The easiest way to set up Ahrefs is with a Google Search Console account (more on this in a moment).
You can also just enter your website, press the “start for free” button, and follow the prompts to fill out the rest of your information.
If you’re interested in seeing what your competitors are doing and figuring out their SEO strategy, you can also try out the Starter plan for only $29/month.
It lets you spy on your competitors and find new keywords to improve your own SEO for a low cost.
2. Google 검색 콘솔
Google offers a range of free tools that can be used for SEO. The most important for monitoring your search visibility is Google Search Console (GSC for short).
It provides data directly from Google about how your website is performing in its search results. This data can show you:
- What keywords you’re ranking for
- If there are any technical issues
- How many people are clicking on your website
While it sounds like this data overlaps with what you can access in Ahrefs, there are some limitations. These mean that you can’t see all your data in the GSC platform.
Here’s a comparison of the two:
Despite its limitations, GSC is the only tool offering you data from Google about your website’s SEO visibility, so it’s an essential tool to have in your toolkit.
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You’ll need to have an existing Google or Gmail account before you can set up a Google Search Console account.
If you’re on WordPress, the easiest way to set up GSC is by using Google’s Site Kit plugin. This plugin can connect your website to the following Google properties automatically:
Once you click the “Start Now” button, you’ll be prompted to log in to your Google account. Then you’ll be guided on how to connect your website.
3. 구글 비즈니스 프로필
A Google Business Profile (also known as a Google Business Listing or Google My Business profile) is essential for small business owners operating in a local area.
Here’s what your profile might look like if you already have one set up:
Without one of these, your business cannot show up on Google Maps…
… and, people cannot leave you a review on Google.
It also allows you to show up for many local keywords in Google Search results, in the map pack and also with local service ads.
Thankfully, it’s super easy to get set up, here’s how.
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Start by visiting this page:
Follow the prompts to set up your business listing. You’ll be asked to fill out information like:
- 귀하의 비즈니스 이름
- Your business category
- 연락처 세부 정보
- Your location (for customers to visit)
- Your address where your business is located (even if you don’t have a store)
- Your products or services
- Your opening hours
- A general description of your business
- Images of your business and its premises
Make sure you fill everything out in full. Don’t cut corners here, this is your chance to show people who search on Google everything they need to know about your business.
4. 구글 애널리틱스
Google Analytics is another free tool that is very useful for small business owners. It allows you to monitor who’s visiting your website and how they’re interacting with your content.
You can see:
- What marketing channels they find you from
- What pages they visit most
- Which pages they convert on the most
- How they navigate through your website
For SEO specifically, you’ll need to filter your reports to show you data from organic channels:
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The easiest way to get started if you use a WordPress website is with the Google SiteKit plugin. You can set up both Google Analytics and Google Search Console at the same time.
Alternatively, you can follow the detailed steps in our guide on using Google Analytics.
5. 빙 웹마스터 도구
Bing Webmaster Tools is like a love child between Google Search Console and Ahrefs.
It offers all the search data directly from Bing along with juicy SEO data that you could only otherwise access from an SEO tool.
It’s not as granular as Ahrefs but also far more than you get from Google.
While you may be thinking that Bing isn’t all that popular compared to Google, there are two reasons I recommend you still set up this free tool.
- You get access to Microsoft Clarity, a free tool for measuring conversion and user experience data on your website. It offers heatmaps, click insights, and data about common user behaviors.
2. Bing’s index powers ChatGPT’s search engine results. The websites in Bing’s index will also show up in ChatGPT’s responses. While it’s not the only data source, OpenAI’s leadership confirmed it’s an important one:
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Thankfully, the hard work is already done. You can set up Bing Webmaster Tools by connecting it to your Google Search Console:
Otherwise, just follow the prompts. It will be a very similar process to how you set up GSC.
6. 채팅GPT
Unlike the other tools in this list so far, ChatGPT’s benefits as an SEO tool for small businesses are not in providing data.
Rather, it helps with implementing SEO recommendations, creating content, and even making sense of SEO data.
Here are some of my favorite examples of simple use cases to DIY your SEO with ChatGPT:
- Write click-worthy titles
- Fill in missing subtopics in existing content
- Create search-optimized outlines for your content
- Identify search intent for any keyword
- Find a list of keyword ideas
- Translate keywords
- Create, update, or improve page titles and descriptions
For example, here’s a simple prompt to help brainstorm article titles:
If you want to change the tone, you could ask it something like this instead:
Or if you want to find nuanced keyword and content ideas on any topic, you could try a prompt like:
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The easiest way to get started is to visit chatgpt.com and either use the free version or create an account to unlock more features.
추가 읽기
- ChatGPT for SEO: 9 Best Use Cases (And 4 Suboptimal Ones)
- How to Use Ahrefs and ChatGPT to Improve Your SEO
- ChatGPT for SEO? You’re Using It Wrong.
- ChatGPT로 Ahrefs 데이터를 시각화하는 방법
7. SEO Plugins of your choice
SEO plugins and apps make implementing SEO on your site so much easier. The best ones for your website depend on:
- What website builder your website uses
- What functionality you need
- What budget you’re willing to spend
If your website is built on WordPress, you can access free SEO plugins like Yoast or RankMath for implementing SEO basics like page titles and descriptions.
Many website builders already include basic elements like adding page titles and descriptions. However, SEO plugins often allow you to go further and set up or amend things like:
- Your URL structure
- Robots.txt 파일
- Sitemap file
- 스키마 마크 업
You could also check out SEO plugins with other more targeted functionality. For instance, the Ahrefs plugin is designed to help you audit and monitor your content’s performance.
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There are many great SEO plugins and apps out there to help you improve your website’s optimization and performance in search engines.
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Check out these articles to help you discover the best ones for your site:
- Ahrefs SEO WordPress 플러그인
- 15 Best SEO Plugins for WordPress (Tried & Tested)
- 34 Free SEO Tools for DIY SEOs
마무리
There are many SEO tools for small businesses out there. Some are all-in-one platforms, like Ahrefs; others are specialist tools to help fulfill a specific use case.
Generally, you can DIY your SEO with nothing more than the above tools, which are both free and beginner-friendly. They’ll get you by for a long time!
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면책 조항: 위에 제시된 정보는 Cooig.com과 독립적으로 ahrefs.com에서 제공합니다. Cooig.com은 판매자와 제품의 품질과 신뢰성에 대해 어떠한 진술과 보증도 하지 않습니다. Cooig.com은 콘텐츠의 저작권과 관련된 위반에 대한 모든 책임을 명시적으로 부인합니다.
