TikTok is a go-to platform for small- to medium-sized businesses, boasting more than a billion viewers. To thrive, it’s crucial to have a strategy to gain more views.
Weitere Informationen TikTok viewers mean the business is getting more exposure to its potential customers, leading to more engagement.
But what are TikTok viewers? When should the business post, or how often should it be? Well, to answer these questions, here is a quick guide to make the process easy to understand, with tips to boost your views!
Inhaltsverzeichnis
What small businesses should know about TikTok viewers
How often should you post on TikTok?
Common pitfalls that impact TikTok viewership
Smart ways to increase TikTok views for your business
Schlussfolgerung
What small businesses should know about TikTok viewers
A TikTok Economic Impact report done by Oxford Economics stated that the platform generated around 14.7 Milliarden US-Dollar for small- to mid-size businesses.
Whether it is for improving business reach to potential audiences, boosting engagement rates, or getting more sales, TikTok viewership is crucial.
To ensure the business understands the basics, here is what can help:
Understanding TikTok views
If someone plays the video, TikTok considers them a viewer. As compared to other platforms, users don’t have to view it for a certain fixed time.
Also, if the video plays on autoplay, is looked at or rewatched, it will be counted as a view.
The more time the video receives viewers, the more the platform promotes it to other related audiences. This increases engagement via a comment, follow, and shares, resulting in boosting awareness of the business and attracting potential buyers.
Zero views can be caused by shadowbans
Despite having the best strategies, content, and tactics, if your TikToks are not getting even a single view, it may be happening because of a shadowban.
TikTok may temporarily put a restriction on the account if they suspect any community guidelines are being violated or if the account seems to be spammy.
Moreover, it happens without any notification, resulting in a sudden lowering of rates of engagement and views.
To avoid such scenarios, it’s crucial to follow the rules and avoid participating in bot-like activities, including buying viewers.
How often should you post on TikTok?
As per TikTok itself, you should post between one and four times a day. The platform also suggests making authentic videos instead of focusing on production quality.
This impacts the TikTok algorithm, as more posts and content keep people hooked on the platform. But how often do brands or businesses post in real life?
Laut der Studie von SocialInsider, where they compared TikToks to Instagram Reels and YouTube Shorts, businesses posted around 16 times per month, which is one post every two days.
The key point to remember here is to focus on higher posting frequency, a strategy that also works on other platforms.
But how does one find their TikTok posting frequency?
Growth in TikTok viewers requires a business to land on the For You Page of viewers. It’s a page where viewers discover new content and brands.
To land on the FYP page, the content should be something that the target audience would like to watch.
To find the right content, business owners should find the right type of content, review competitors, and track the process.
Common pitfalls that impact TikTok viewership
Mehr als 78% of businesses have noticed a positive ROI or return on investment from the platform.
While it’s important to get more eyes on your content, some common pitfalls can lead businesses to get lower viewership on their TikToks. These include:
Too uptight and overly polished TikToks
TikTok is a place for unfiltered and fun content. Creating uptight and overly polished content may impact small businesses that do not follow the trends and the core format of the platform.
To get viewers, content should follow what’s trending, whether it’s participating in challenges or collaborating with others. However, businesses must have their set rules so they don’t damage their credibility.
Skipping on watching TikToks
To understand what works and what does not, small businesses should watch the TikToks within their industry or explore what’s trending.
This gives them an idea of what kind of energy, time, and type of content work. It also helps in finding inspiration, discovering what’s trending, and gaining insights.
Uploading in landscape format
The platform is a vertical-first app similar to Instagram. This means the video dimensions should be 1080 x 1920 pixels to show up correctly.
If the video is in landscape orientation, the size will be reduced and the border and back lines will be thicker. This reduces the video’s quality and makes it less aesthetically pleasing.
Switching to a business account too early
Having a business account seems to be a no-brainer. However, for TikTok, it might not be the smartest move, especially for small businesses.
Switching to the business account may not let you have access to trending sounds and music, which is a crucial component of getting more views.
For a start, businesses should build and test using a personal account instead of choosing a business account.
Smart ways to increase TikTok views for your business
To ensure that the hard work put into making TikTok produces the best results, here are some smart ways to boost viewership.
Using Duet and Stitch
With TikTok, the platform encourages collaborations through features like Duet and Stitch.
A Duet allows you to add a video to an existing one on TikTok, showing both side by side. Stitch is similar, but the video plays after the exciting TikTok ends.
Collaborating with credible creators
When it comes to doing social media marketing, small businesses can also collaborate with other creators popular in the related domain.
Not only do the businesses get exposure and explore a larger pool of potential buyers, but it also helps in gaining more TikTok views.
The key here is to find influencers or micro-influencers who have the type of audience the business wants to target. Credible creators can also help endorse the business’s credibility.
Starting with a big splash of content
Instead of sticking with limited content, small businesses should post as much content as they can possibly come up with.
This helps new TikTok accounts get indexed by the TikTok algorithm. It also increases the chances of landing on users’ FYPs and provides more data to learn what works.
Repurposing content from other platforms
Instead of coming up with new content every time, small businesses can also use their Instagram Reels or YouTube long-form videos for TikTok. This is called repurposing. However, make sure to either speed up the videos or tweak them and then repost. You can also consider breaking them up into shorter segments for the platform.
Using comments for content
When a business receives a comment making queries or requests, they can use the comment to create a TikTok. This will not only create curiosity about the original video but it will also boost engagement, as it will show that the business responds to the audience directly.
Schlussfolgerung
With this quick guide, a small business can understand TikTok viewers more in-depth, including the ideal posting frequency and tips to improve videos.
With that, it’s important to understand the TikTok algorithm and how it works. It does not rely completely on sticking to the one formula.
Exploring and trying different things, formats, and strategies can help you come up with more authentic and rewarding ways to connect with users!
