Sales & Marketing

Key takeaways Value chain analysis helps companies consider how each part of their operations adds or subtracts value from their final product Maximising the value at each step of the value chain helps companies enhance customer value and capture market share Conducting a value chain analysis is key to identifying areas where you can gain […]

Cost benefit analysis (CBA) is a quick and simple tool for understanding the strengths and weaknesses of prospective projects.

Apple Inc. rolled a new iOS update that changed applications’ access to user data, potentially slowing the growth of the e-commerce company’s establishment.

What is market research and how to conduct it？These information will provide insight into your customers’ needs and preferences.

Industry analysis can also help you look at growth opportunities, external risks or technological changes that are occurring within an industry.

Read this article to learn how to best manage supply chains through 5 crucial steps and build an inventory strategy to boost sales.

Inventory maintenance is essential to many businesses. Find out how the inventory turnover ratio can help you to improve your inventory management.

This guide breaks down the STP marketing strategy model. Read to learn using STP to reach specific customer segments with relevant messaging.

E-commerce competition is stiff, and business owners need do all they can to stand out. Read to differentiate your online shop from the rest.

Amazon Handmade & Etsy are popular among artisans and entrepreneurs looking to start an online business. Here is an overview and pros & cons.

Finding the right product development process can help streamline future projects and team collaboration, while encouraging innovation.

Over the five years to 2021, while Facebook’s US user count grew slowly, apps such as TikTok skyrocketed in popularity.

Taking good quality product photos can make a huge difference when creating a website. Learn how to take photos to increase sales.