Author name: Roy Nnalue

Retail analytics software is becoming more important than ever—here’s a free vs. paid retail analytics software guide to help businesses choose.

SMS marketing is still a relevant way to reach consumers in 2024. Learn everything about SMS marketing and how to leverage it effectively.

Every business should formulate a brand awareness plan, which is why we’ve written this guide on how to grow and measure brand awareness in 2024.

Blogging remains one of the most effective marketing tools today, so don’t sleep on it. Read on to learn what to do and not do when effective blogging.

Want to write engaging newsletters in 2024? Learn how to craft and promote your business with these tried and tested newsletter formatting tips.

Advertising is constantly shifting, and businesses risk falling behind if they don’t keep up with the changes. Discover the top advertising trends of 2024.

SEO is a great way to get more eyes on a product, but first you must master the basics. Check out this SEO checklist to ensure your content is fine tuned for impact in 2024.

Experiential marketing offers an engaging way to increase brand awareness. Discover how to create an experiential marketing strategy that will set your brand apart in 2024.

Generating organic traffic can be slow, but the benefits are worth it in the long run. Read on to learn how to increase organic search traffic in 2024.

Social media is packed with millions of users, which makes social media marketing an excellent way for businesses to reach potential customers. Here’s how to do it right in 2024!

Marketing to millennials is not the same as marketing to Gen Z. Learn the key differences and how to apply them to your marketing strategies.

A marketing plan is the backbone of any brand’s campaigning efforts. Here are tips to help you make effective marketing plans in 2024.

It never hurts to start a business in style. Discover 9 creative grand opening ideas businesses can pull off in 2024 and how they will benefit them.